Production Design: This creates the mood, atmosphere and context of a film through the expressive use of space, objects, forms and colour. The Production Designer interprets the written word for the screen, bringing all the visual elements together to create a story world. Ideas, imagination and ambition are needed for the job. They have one of the key creative roles in creation of TV shows and films. The term “production designer” was coined by William Cameron Menzies. Previously, and still occasionally, they were/are known as “art directors”.
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